non-film wax coating box

Why Are Luxury Makeup Brands All Switching to “Non-Film Wax-Coated + Soft-Touch Paper” Boxes? ——In-Depth Analysis of 2026 Cosmetic Packaging Printing Trends As a packaging analyst with 15 years focused on cosmetic printing, I tracked packaging iterations of 30+ top and emerging makeup brands in the past three months and found one shocking consensus: Starting from late 2025, new product boxes from Dior, YSL, Chanel, Perfect Diary, Florasis, Colorkey and others have quietly switched to the “non-film wax-coated + soft-touch paper” combination. This is no coincidence — it is the inevitable result of technology, regulation, and consumer forces. Pain Point […]